High-end Residential Client Lead Attraction Funnel

Lead generation

Lead generation is crucial in business. Without capturing people’s attention and generating interest, it doesn’t matter how great your offer is. Lack of leads lead to decreased sales, loss of talented salespeople, declining revenue, and investors pulling out. On the other hand, warm leads, who have shown interest by taking actions like filling forms or booking tickets, pave the way for more customers, investors, and business growth.

A flow of warm leads, combined with additional data, quickly converts into sales and generates revenue. Attention is the most valuable asset in business – without it, there is no business. More attention means more potential buyers. This signal of interest starts a domino effect for success. You can easily acquire 3-5 new clients per month by focusing on getting more attention from your target audience.

interiorgrow.com Owner

It was during my last 6 months of studies as a marketing student in 2022 while I worked with an interior design firm that I discovered they had trouble running their business.

They didn’t have a reliable and predictable strategy to generate consistent leads and keep the business going. They were relying too much on Word of Mouth (WOM), referrals and advertising on radio, newspaper, etc.

I also studied online marketing and saw people who leveraged the online landscape for their local businesses to acquire new clients consistently.

If you are not getting enough leads or selling enough of your services, it is because you’re not promoting your services…

“If everyone in the world saw you/your product you would make money. PERIOD. Promotion works. The question is how efficient it works?” – Alex Hormozi

As a result your potential customer is ignorant of your existence. This means less money flows your way and your business doesn’t grow. So now that you know you have a problem, unless you don’t like to grow your business, make money and help people you kind of have to solve it. How do you solve it?

In this page I will explain the exact step-by-step sales funnel that you can build and implement for your interior design studio and it’s going to allow you to generate endless amounts of high-end residential leads for your business.

System

Have you ever wondered how some businesses have more clients than they can handle and select who they want to work with?

Well, they have developed assets and designed a system that delivers them a steady flow of prospects. A system is a collection of processes, organized to ‘process’ inputs, to produce outputs.

We live in a world and time where successful outcomes are designed to occur far more than they are desired into existence.

A 200-tonne plane takes off in flight because it was designed to; the pilot doesn’t need a pep-talk to get it airborne. A Porsche 911 accelerates swiftly to 100km/h because of the engineering; the passenger seat isn’t put there for a guru to stir the driver up. A 100- storey building stays upright in a storm because of its architecture and construction; it doesn’t require motivational quotes to reinforce its structure.

These amazing feats of human innovation had something to do with desire, but mostly it was the design that got the job done.

Imagine for a moment a cyclist wants to travel at 100km/h. This particular cyclist doesn’t just desire this goal the way a normal person might – they live and breathe it. They wake up in the morning and fall asleep at night thinking of it. They have a dream-board and a motivational guru; they read books that make them burn with the passion to achieve. Sadly, however, they are blind to the fact that a cycle is not designed to go at 100km/h. No amount of peddling, no amount of training, no amount of wanting will get the job done.

On the flip side, my Nana, who is in her 80s, can comfortably achieve 100km/h in her old Toyota. She doesn’t think too hard about it, she doesn’t care all that much about it and she hasn’t consciously asserted an ambition to do it. She just finds herself traveling at speed along the highway because she puts her foot down on the accelerator.

A business succeeds because it was designed to succeed. It is an ecosystem of assets that have been developed and utilized efficiently – a blend of attention, engagement and action. Each component is thought through, improved, refined and enhanced. Each little insight is processed and measured against a new level of output.

You are about to be introduced to a business design that works. Once you know this design, you will be able to plan more powerfully, invest your resources more wisely, diagnose specific bottlenecks, fix them and grow rapidly. It will profoundly change your entrepreneurial approach. Many people wish they’d known it sooner; it would have saved them years of trial and error.

Audience

To attract high-end residential clients for your interior design studio out there in a marketplace there are thousands, if not millions of people looking for your services. It’s just a case of getting in front of the right person at the right time with the right offer.

Offer

So you have your high-end clients who are out there in the marketplace waiting to hire an interior design studio. How do we go about getting eyes on your business and attracting them into your business.

Firstly we need to create an irresistible offer. This can be done in the form of a lead magnet which is like a free online downloadable ebook guide.

Some kind of solution to one of your prospects problems can be put into like an online guide in downloadable format.

Or just conceptualize the idea of investing in interior design for their home property Or satisfy a desire for luxurious design. We in our agency happen to have an app which generates a quiz.

With the AI powered version you can generate it under 2 hours, well under 2 hours. Here is one I created in under 30 minutes. Or you can use some of our templates available there. If you would like to go even further you can completely build a customizable version from scratch for your own liking.

Now you might say that Reza, earlier in this document you said “we need to offer an Ebook, downloadable, site visit, free consultation.” Why are you now mentioning the quiz app, how would this be better?

Yes, you are totally right, I did say those words but they are old methods which are not working anymore.

This quiz makes it easier for the leads to engage, doesn’t take more than 2 minutes to answer the quiz and not much effort but it’s also very entertaining.

Besides, you provide value to the prospects who will receive a rapport on their home design, design interests and also some tips and tricks. Without working on it more than one time, the rest of the work is done by our software app.

You can also send them some PDF versions of their results. Imagine providing someone so much value in their first interaction with you, how much committed they would be? Very much. By far very much.

But you will also get a lot of insight about your clients needs and problems when they answer those questions and guess what?

Yes, you guessed it right. Those insights will make it easier for you to help your clients better, faster and with less time.

Read more about the quiz app here.

Platforms

Now you need to choose a platform to promote that offer on and get eyeballs on your business

We divide our clients in 3 categories:

Local Residential
High-end local Residential
High-end Global Residential

We recommend starting off with Facebook and Instagram. We do Facebook, Instagram, Pinterest and Google, some local publications, influencers and a high network of online promotion for most of our clients. But again it depends. Some of our clients just use Facebook and Instagram. It depends on a) your budget and b) what kind of audiences you’re trying to reach. If you’re trying to reach Local Residential prospects you can start off with Facebook and Instagram. Now, the question is: “Do I find high-end clients on social media such as FB & Instagram?”

The answer is yes, although the majority of people are on social media to socialize, there are also people who use it for business purposes. So if you’re offering high-end interior design services, business owners might be one category of your audience (more on this read here). In April 2023 Facebook had 2.989 billion and Instagram 1.628 billion users. That is an increase from 2.936 billion and 1,28 billion respectively from the year before which is an equivalent of 10% and 27 %.

If you’re trying to reach High-end Local Residential prospects we collaborate with a few interior and architecture publications mostly in the UK, USA and Canada. Get in touch with us so we can find the best fit for you: https://calendly.com/interiorgrow/strategy-call

Now if you’re someone who works online from where you are in the world with your clients and trying also to reach High-end Global Residential prospects we collaborate with a few interior and architecture influencers and publishers which generate high quality leads and prospects. Get in touch with us and we will find a solution for you: https://calendly.com/interiorgrow/strategy-call

Here is a few examples of what sorts of network and clients you might expect from this publication and influencer networks:

Sprinter vs. Bicycler

Have you seen these teenagers flexing on Instagram with their new fancy cars and luxurious vocation? Do you know how they got rich and wealthy at this young age? Because they leverage these platforms! People are no longer using the traditional outlet media such as TV, radio, newspapers etc. I use the analogy of a sprinter vs. bicycler.

The sprinter is those who still rely on the traditional media and the bicycler is these teenagers who use these new platforms not because they are tech savvy but because they don’t have any other alternative in sight. They have grown up with these platforms and they see them as the only option and that is why they are so successful on it. Those who leverage these platforms will outpace everyone else like the bicycler would outpace any sprinter and those who don’t adapt will be left behind. The question is which one do you want to be? The bicycle or the sprinter?

Choice is yours how you want to move forward; how you want to show up. If you’re trying to reach high-end commercial leads you can visit this page. But for the purpose of this document this is targeted at high-end residential client.

Funnel Your Campaigns

Once you’ve selected Facebook, Instagram or a platform that you’d like to advertise on, you’ve built your offer and you’ve got it ready to go. You’re then going to start building your campaigns within that given platform. For step-by-step instructions on how to create campaigns on Facebook and Instagram see this page. Facebook & Instagram is a great advertising platform and it will help you immensely to attract high-end clients. You need to funnel your campaigns by the level of intent that someone has on their customer journey to invest in your interior design studio services. There are three stages for customer journey: cold, warm & hot. Cold audience is pretty self-explanatory they’ve never heard of you, they’ve never visited your website, they’ve never visited your social pages. When it gets down to warm, that is someone who has visited your website or as someone who has interacted with some of your posts or social media.

Hot audiences are people who have gone on to your website, they’ve clicked on the application form button, they’ve basically shown a high level intent to work with you. Those people who are extremely hot, they’ve shown a high level of intent but they just haven’t yet converted. We funnel audiences into these three stages because we need to show them different types of ads with different types of offers, with different types of copies and we need to send them to different destinations. So people in the cold audience in the cold campaign won’t get the same ads as people in the warm audience. They’re exposed to different ads and different offers because you need to speak to them in relation to where they are right on that customer journey. Some people might not even be ready, some people might not even be looking to hire an interior designer but all of a sudden your ads appeal to them and now they want to.

It all just depends on where they are in a customer journey and some people are ready to hiring an interior designer and you appear on that screen just at the right time, just at the right moment.

Landing Page

Once you’ve launched your campaigns on a given platform with your offer, you’re going to generate some clicks.

Then we drive that traffic to a landing page, sales funnel so this can be like an Opt-in page. It’s essentially a website with your portfolio testimonials, talking directly to customers who you want to help, in a compelling way that builds credibility, trust and authority

There are 3 Scenarios that happen from here:

Scenario A:

The prospects do nothing after they visit the landing page.They don’t fill the form, they don’t opt in to receive the downloadable, they do absolutely nothing. We then have a Facebook pixel that we set up with the landing page, that will extract that data. So when someone lands on the website but does nothing we will know that, the Facebook pixel will track that data that they’ve visited the website but not taken any actions. Then, we shift them into a different audience so we retarget the lead with our re-engagement campaign.

So they go all the way back here over to your ads again and now they’re down into like the warmer section or the hot section depending on the level of intent that they showed on that visit.

So we show them their ads, we warm them up again and then we send them back so on the next time they may opt in with that email to receive the downloadable or they’ll fill out an application form which qualifies the prospect and basically allows them to apply for a consultation with your studio.

Scenario B:

The prospects fill out that application. I recommend that you put on your landing page like a 10 to 20 questions application form Or you use the quiz app as I explained earlier so that if anyone fills that out they are showing an extremely high level of intent to work with you because they’ve committed to such a long application form.

The reason we do this is we’ve to eliminate any tire-kickers because when it comes to working with our clients we want to make sure that all the high-end residential leads that we generate for our clients are people who are serious about actually working with them and they’ve dedicated time and effort to filling out that form.

Once you’ve received that form you will then qualify or disqualify the prospects so that form is just going to be basically a bunch of questions asking them about the project, the project scope, location, what type of design they want & etc.

Every question that you could possibly want to know, you put inside of this form and it’s fully customizable. So you want to make sure you include that, if you don’t just want to be generating leads with emails, phone numbers and names because they haven’t shown any level of intent or effort to actually fill out that form then it becomes difficult to convert them.

Now they have become a potential client so they can either schedule a meeting directly on the calendar or you can call the prospect and then book them in for an official consultation.

If they don’t book a call or not answering that phone we then implement our follow-up process which is essentially a combination of a few email and SMS touch points.

After they have filled out the form and opted-in they receive the downloadable and we also put them into an email marketing series which is essentially a four-part series: welcome series, trust and credibility builder series; we’re sending them emails continuously of projects just essentially emails that are going to aim to build trust, credibility and authority.

Scenario C:

This scenario happens after you have completed previous scenarios but the prospects/leads didn’t show up or canceled.

If we see there is a huge potential to work with these leads then we put them in a nurturing sequence. We don’t want to pay for these leads again. We want to nurture them over time so that when they are ready to purchase, then they’ll go ahead and take action.

I am not going into details in this document for the purpose of making these guides easy to grasp and implement.

Industrial and Digital Age

There is a huge disruption that is happening in our society and economy. As we are exiting the Industrial Age and entering the Digital Age, there are plenty of opportunities, which I also call it wave. And there are also plenty of surfers who ride these waves as man did during transitioning from agriculture Age into Industrial Age.

Those who capitalized on knowledge and skills in the Industrial Age and adapted earlier became those who accumulated fortunes of wealth and those who refused were forced to work as factory workers and get paid for their hours. Today the digital landscape is the norm and especially for businesses to get attention and generate sales it is the best way to go. People on average spend 4 hours of their time on their phone and for teenagers that is even a higher number.

So the old media outlets such as newspapers, brochures, radio and tv are no longer relevant. Whether you like it or not, we are not going backward to old age. There is no such thing as “going back to the way things were.” Life doesn’t move backward it moves forward. So in order to get more eyeballs on your business you need to adapt to the new Digital Age. You need to create marketing materials that are perfect for mobile user-faces and are compelling enough to grab your audience’s attention.

A bird overview of the whole funnel

If you would like to have access to this funnel, please visit the following page: https://bit.ly/3NVmBxh

Hope this guide has been helpful!

If you want us to implement this strategies for you, then book a call with us below!