Commercial Client Acquisition System
Lead generation
Lead generation is crucial in business. Without capturing people’s attention and generating interest, it doesn’t matter how great your offer is. Lack of leads lead to decreased sales, loss of talented salespeople, declining revenue, and investors pulling out. On the other hand, warm leads, who have shown interest by taking actions like filling forms or booking tickets, pave the way for more customers, investors, and business growth.
A flow of warm leads, combined with additional data, quickly converts into sales and generates revenue. Attention is the most valuable asset in business – without it, there is no business. More attention means more potential buyers. This signal of interest starts a domino effect for success. You can easily acquire 3-5 new clients per month by focusing on getting more attention from your target audience.
interiorgrow.com Owner
It was during my last 6 months of studies as a marketing student in 2022 while I worked with an interior design firm that I discovered they had trouble running their business.
They didn’t have a reliable and predictable strategy to generate consistent leads and keep the business going. They were relying too much on Word of Mouth (WOM), referrals and advertising on radio, newspaper, etc.
I also studied online marketing and saw people who leveraged the online landscape for their local businesses to acquire new clients consistently.
If you are not getting enough leads or selling enough of your services, it is because you’re not promoting your services…
“If everyone in the world saw you/your product you would make money. PERIOD. Promotion works. The question is how efficient it works?” – Alex Hormozi
As a result your potential customer is ignorant of your existence. This means less money flows your way and your business doesn’t grow. So now that you know you have a problem, unless you don’t like to grow your business, make money and help people you kind of have to solve it. How do you solve it?
In this page I will explain the exact step-by-step sales funnel that you can build and implement for your interior design studio and it’s going to allow you to generate endless amounts of high-end residential leads for your business.
System
Have you ever wondered how some businesses have more clients than they can handle and select who they want to work with?
- Is it because they desire to have more clients?
- Is it that they really want something in order to get it?
- Or Is it that they visualize success and conjure up an emotional storm?
Well, they have developed assets and designed a system that delivers them a steady flow of prospects. A system is a collection of processes, organized to ‘process’ inputs, to produce outputs.
We live in a world and time where successful outcomes are designed to occur far more than they are desired into existence.
A 200-tonne plane takes off in flight because it was designed to; the pilot doesn’t need a pep-talk to get it airborne. A Porsche 911 accelerates swiftly to 100km/h because of the engineering; the passenger seat isn’t put there for a guru to stir the driver up. A 100- storey building stays upright in a storm because of its architecture and construction; it doesn’t require motivational quotes to reinforce its structure.
These amazing feats of human innovation had something to do with desire, but mostly it was the design that got the job done.
Imagine for a moment a cyclist wants to travel at 100km/h. This particular cyclist doesn’t just desire this goal the way a normal person might – they live and breathe it. They wake up in the morning and fall asleep at night thinking of it. They have a dream-board and a motivational guru; they read books that make them burn with the passion to achieve. Sadly, however, they are blind to the fact that a cycle is not designed to go at 100km/h. No amount of peddling, no amount of training, no amount of wanting will get the job done.
On the flip side, my Nana, who is in her 80s, can comfortably achieve 100km/h in her old Toyota. She doesn’t think too hard about it, she doesn’t care all that much about it and she hasn’t consciously asserted an ambition to do it. She just finds herself traveling at speed along the highway because she puts her foot down on the accelerator.
A business succeeds because it was designed to succeed. It is an ecosystem of assets that have been developed and utilized efficiently – a blend of attention, engagement and action. Each component is thought through, improved, refined and enhanced. Each little insight is processed and measured against a new level of output.
You are about to be introduced to a business design that works. Once you know this design, you will be able to plan more powerfully, invest your resources more wisely, diagnose specific bottlenecks, fix them and grow rapidly. It will profoundly change your entrepreneurial approach. Many people wish they’d known it sooner; it would have saved them years of trial and error.
I’m also not saying that this system is only for people who are struggling. This method has been helping healthy businesses to thrive too. If you are ready? Let’s dive in and explore each component of this system together.
Audience
To attract high-end commercial clients for your interior design studio out there in a marketplace there are thousands, if not millions of businesses looking for your services. It’s just a case of initiating that first contact with the right person at the right time with the right offer.
In the image below is a lead list of 55k restaurant owners alone in the UK.
You need to build a list of your Ideal Clients.
There is plenty way of doing this, one way you can do is visit this page: https://app.apollo.io/
Offer
So you have your high-end clients who are out there in the marketplace waiting to hire an interior design studio. How do we go about getting eyes on your business and attracting them into your business. Firstly we need to create an irresistible offer. This can be done in the form of a lead magnet which is like a free online downloadable ebook guide. Some kind of solution to one of your prospects problems can be put into like an online guide in downloadable format. Something like a PDF which is going to basically act as a solution to one of their problems.
Now, this comes down to how much you know your audience. If you know a lot about your audience then you’ll know some of the pains and struggles that they face when it comes to hiring an interior design studio. As well as a lead magnet you can also offer a result oriented solution to them. For instance something like: “We helped company X increase 10% productivity 1 month after we designed their workplace.” Or “we helped X restaurant increase sales by 20%, 30 days after designing their restaurant.”
People are more leaning forward to avoid pain than gaining pleasure, but if you’re able to facilitate something like that, providing that the prospect is a good fit to work with, they’re qualified and you see value in that partnership then definitely do that once you’ve created your offer.
Platforms
Now you need to choose a platform to promote that offer on and get eyeballs on your business
Now you need to choose a platform to promote that offer on and get eyeballs on your business. We recommend starting off with Email Marketing. For step-by-step instructions on how to create and launch email campaigns see this page. Email is a perfect way of reaching out to businesses in most industries and building relationships.
But again it depends. In some industries some of our clients use Facebook, Instagram & LinkedIn DMs, but also in some we use SMS, Voicemail & Cold calling.
Here is how we helped Charlie getting more clients through IG DMs.
It depends on a) your budget and b) what kind of audiences you’re trying to reach. If you’re trying to reach high-end commercials you can start off with Email.
If you’re trying to reach high-end residential leads you can visit this page. But for the purpose of this document this is targeted at high-end commercial clients.
Funnel Your Campaigns
Once you’ve built your lead-list, chosen email as the platform that you’d like to reach out via, you’ve built your offer and you’ve got it ready to go. You’re then going to start building your campaigns within that given platform. For step-by-step instructions on how to create and launch email campaigns see this page. Email is a great platform to reach out via, it will help you immensely to attract high-end clients and talk directly to the decision maker. You need to funnel your campaigns by the level of intent that someone has on their customer journey to invest in your interior design studio services.
There are three stages for customer journey: cold, warm & hot. Cold audience is pretty self-explanatory they’ve never heard of you, they’ve never visited your website, they’ve never visited your social pages. When it gets down to warm, that is someone who has visited your website or as someone who has interacted with some of your posts or social media. Hot audiences are people who have gone on to your website, they’ve clicked on the application form button, they’ve basically shown a high level intent to work with you. Those people who are extremely hot, they’ve shown a high level of intent but they just haven’t yet converted.
We funnel audiences into these three stages because we need to talk to them in different languages, present them with different types of offers, with different types of copies and we need to send them to different destinations. So people in the cold audience in the cold campaign won’t get the same message as people in the warm audience. They’re exposed to different messages and different offers because you need to speak to them in relation to where they are right on that customer journey. Some people might not even be ready, some people might not even be looking to hire an interior designer but all of a sudden your message appeals to them and now they want to. It all just depends on where they are in a customer journey and some people are ready to hiring interior designer and you appear on that screen just at the right time, just at the right moment.
Landing Page
Once you’ve launched your campaigns on a given platform with your offer you’re going to generate some response. Some of them ask for more information, then we direct that traffic to a landing page. It’s essentially a website with your portfolio testimonials, talking directly to customers who you want to help, in a compelling way that builds credibility, trust and authority.
Dialogue
After they have visited the landing page they probably have some questions, and we answer those questions. From here, we’re building relationships going back and forth to build some trust, credibility and authority but also try to qualify and disqualify the prospects, whether they’re a good fit to work with us or not.
Closing
After we have qualified them, then they are a potential client. Then, we book a time with them and go for closing the deal.
Not Ready
Sometimes, even though they’re qualified to work with, they’re not ready yet to commit or are skeptical of how your services can be beneficial to their businesses. Then, we need to take in account their circumstances and try to work on building trust, credibility and authority even further.. We do that through sending more case studies which can resonate more specifically with their business and situation at that moment, but also answer any questions they might have.
And finally go for a close!
I am not going into details in this document for the purpose of making these guides easy to grasp and implement. But I have a sale process which our clients work with you can see here.
A bird overview of the whole funnel
If you would like to have access to this funnel, please visit the following page: https://bit.ly/42exsXs
Hope this guide has been helpful! See more.
If you want us to implement this strategies for you, then book a call with us below!